Urban Nature Culture at ShowUP 2017


Imagine yourself an entire hall filled with inspiration, wannahaves, and creative minds. That’s ShowUp. ShowUp is the leading Dutch trade show for home & gifts which took place on the 5th and 6th of February 2017. The atmosphere and styling of ShowUp are lovely and oozes creativity.

For the second time, Urban Nature Culture was part of its many brands and starting labels present at ShowUp. We displayed our new collection combined with products you have seen before.


With so many beautiful brands and inventive, outstanding and dazzling products, each with its own story, displayed, we couldn’t help but wander around the ShowUp ourselves. We saw many exciting and ingenious goods, by as well as well-established brands as young brands that just started their creative journey. We’ve gazed at beautiful products, gained inspiration and most importantly met new friends. On top of that, we got a great response to our products. It was just a small sneak peek of what’s to come at the end of February. Brand new arrivals of our Urban Nature Culture collection!

ShowUp6Our new collection finds beauty in chaos. Urban life can be stressful, full of disorder, in the same way, nature is a wild running jungle. But once we look inside ourselves, be quiet and listen to the rhythm of all things, we find that everything’s connected. Light, airy and transparent colors, inspired by calm waves and seaside retreats, mingle with bright, vivid patterns of Havanna, Aboriginal, Shibori, Amazone and Kuba Kloth art. Warm layers of indigo and flowing watercolors, taken from where the ocean meets the land, collide with a powerful green that grows below,
next to and above us. Symmetrical balance and tight city line rebel with nature’s flow of things, making a daring statement. Urban Nature Culture’s new collection adds a refreshing touch to your very favorite place in the world; home, no matter where in the world that is.


The Solstice Series

About Us

With a lifelong experience in home and lifestyle collections, Dutch entrepreneur and wayfarer in life Anne Marie Hermans is proud to bring you the brand that mirrors her vision on the world: Urban Nature Culture.